I don’t know how many A.B. readers are sari wearers. Sujatha and I are two among the authors here. (Anna, do you own a sari?) I saw this very unusual sari on another blog. Printed text on Indian textiles is not wholly uncommon. I used to own some pieces of clothing in my college days with text on them – not an entire outfit printed thus but usually the dupatta (scarf) of a shalwar kameez set or an edge of the sari. Also, the texts were in Indian script and alluded to poems, religious hymns or mantras. Never before have I seen a sari printed with English characters that evoke a well known commercial logo. I think the sari is very pretty and an interesting conversational piece. Would I wear one? Probably not. But I can see its appeal for the young and the adventurous.
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Accidental Blogger 
4 responses to “Ooogle for Fashion”
I don’t own a sari, though might well purchase one, since I think they can be quite graceful and beautiful, as well as flattering. As for something to wear on a regular basis, I suspect that if put to a choice of traditional South Asian garments I would lean toward a shalwar kameez instead, for the same reason that in Western clothing I lean toward blouses without buttons rather than those with buttons, and skirts or dresses that fall at or below my knees rather than above them: I dislike having to fuss with clothes that can drift out of place.
As for the Oogle sari, I’m not convinced, but mostly because of my ambivalence toward the amoral empire of Google. It reminds me of a high fashion beach blanket I saw in a recent edition of New York magazine, printed with a riot of colorful, 20th century American brand logos, from Hershey to Pontiac. I think the effect was supposed to be somewhere between provocative and nostalgic. I couldn’t get over the feeling that it would trouble my dreams while trying to nap.
I did like some of the other, admittedly less innovative, “pop art” saris by the same designer. I could totally see myself strolling through West Hollywood in this Roy Lichtenstein inspired number.
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here’s to untroubled dreams
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Some of the saris are really nice. Even the ones which have designs of bar codes and currency are done tastefully. The choice of fabric and the colors do the aesthetic trick even when the details are nutty. But all said and done, these saris are one time hits – expensive fun for those with cash to spare.
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I thought I had mentioned saris once before at A.B.
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