As the high-end wine market confronts the problem of counterfeiting, a professional wine “detective” and sommelier explains how she identifies counterfeit wines:
fraud detection has nothing to do with the taste of a wine, Downey says. “If you’ve got something that’s been in a bottle for 40 or 50 or 100 years, there’s going to be bottle variation.” […] nobody on the planet has so much experience with these incredibly rare wines that they can say with any degree of accuracy, ‘Oh yeah, this is correct Petrus from 1920.’ Bulls–t.” If taste told the tale, she points out, Kurniawan never would have pulled off the giant con he’s now charged with.
Downey’s approach when studying bottles and preparing authentication reports for clients is more about forensics than flavor. She takes into account paper stock, printing quality, and the oxidation rate of label paper…brings to bear historical knowledge about tin capsules and what colors of glass were used to bottle what brands when. “If you see a bottle where the label looks like hell but the capsule looks pristine, that’s like a 20-year-old’s body with a 90-year-old’s face,” she says. “They should have aged together. These are all errors that counterfeiters make.”
This sounds more like identifying cultured pearls than like identifying fake bike helmets or adulterated food. But if copying the taste of the great brands is possible for good forgers, one is left with a puzzle. iPads and Louis Vuitton bags can certainly be faked, and there are people who participate in that illegal activity, but they can also be knocked off legally via products that are designed to look and behave basically the same, but don’t try to mimic exactly or dupe the customer into paying the premium for a fake product. There should be if anything more of this in markets where taste is the only objective (as in non-prestige) quality of value. So where are the knock-off Chateau Lafite’s and Famous Teas and civet coffees where they save money by using cats or goats or something? Brands that say “we are very similar to the famous brands, but cost about a tenth, and are good enough that only experts and ‘detectives’ can tell us apart from the real deal. For $large/10 you can experience what the aristocrats and billionaires and movie stars drink” Or do they exist?
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